Few could rival the company's philanthropy, turning over a full 30 per cent of its profits to charitable pursuits through the Pirojsha Godrej Foundation. Godrej also supports the Foundation for Medical Research, Mumbai, particularly for the cure of leprosy. Godrej have contributed huge sums of money to this Foundation. This Foundation is intended to develop an alternative model the immunological concept regarding leprosy cure. Through a rural health and research project, Godrej has striven to develop an alternative model for rural health care based on community participation, with the emphasis on preventive rather than curative aspects. As a part of the research programme carried out by Indian Cancer Research for testing the blood of vasectomised cases - in order to prepare suitable vaccines to be used as contraceptives- - about 49 persons volunteered and gave their blood which was being tested for their research programme. Samples of urine of pregnant women are sent to Indian Cancer Research to help them develop suitable vaccines. Family Planning: Godrej are connected with the Family Planning Foundation, Which is a voluntary organisation devoted to promote Family Planning as a basic human right, as well as population Policies which can help bring about a balanced development of the resources of the country-both human and material - as a means towards raising the quality of life. "Pragati Kendra" imparts not only information regarding Family Planning but, through various social and cultural activities, provides for a better quality of life for the inhabitants of the township. A Family Planning Centre was opened in September 1957. Family Planning advice and conventional contraceptives at concessional rates were provided. Family Planning Exhibitions were held. A Vasectomy Centre was opened. Volunteers were trained in an intensive one-week orientation course. Incentives are offered to persons undergoing vasectomy and tubectomy operations. In 1965 a Research Centre was opened with the help of Dr. R. P. Soonawala and the Ford Foundation authorities. To give fillip to the family Planning Programme, the services of two American Peace Corps volunteers were engaged. The Family Planning Programme is an integral part of the “Family Welfare Programme". A "Well Baby Clinic" has been opened for giving advice to mothers about their children's health and hygiene as also for advising them about IUCD and oral contraceptives. About 1135 children have been treated so far at this clinic. This long-standing Family Planning programme has definitely been able to lift workers into the middle-class, at least at Godrej.